Finding the right Search Engine Solution for one of the UK's leading lawn turf & associated products suppliers.
Client: Lawn Turf Direct
URL: www.lawnturfdirect.com
The Situation
Lawn Turf Direct is a leading provider of lawn turf & associated products throughout the UK. Finding new clients was proving to be almost impossible, especially from the general public. A minority of select clients existed through repeat orders but far too few to survive.
Our Solution
In order to survive & increase sales, Lawn Turf Direct needed a user friendly ecommerce website that could be found instantly in search engines. We delivered a holistic optimisation campaign which covered template optimisation, content development and a link management programme.
We researched users’ search term habits using our own unique proprietary tools, ensuring that ‘real world’ search engine behaviour is now reflected in Lawn Turf Directs website content. Following our guidelines, new web pages were created and are now indexed quickly, enabling them to rank well and to contribute positively.
Finally we delivered strategic linking management, deploying in-house tools to identify suitable partner sites before utilising our team’s skill for devising concepts to encourage these websites to carry links nationally.
We achieved all of the above using our enterprise optimisation suite, with our skilled search engine optimisation specialists working hand in hand with Lawn Turf Direct.
The Results
Lawn Turf Directs website now has Page 1, Position 2 Google listings for ‘Lawn Turf’ searches with a 375% increase in targeted traffic for this key phrase alone.
Testimonial
“Ivso’s approach to web design & SEO mixes strategic vision with tactical judgement through their aspiration & ability to understand exactly how our business works. I never thought our website could become the nucleus for 90% of our business, but it has and I’m certain we would not be around today had it not been for ivso’s web skills & business acumen. If you want more than just website call ivso. “
Roger Worth