Easylaw is an established and well recognised name in Liverpool and Merseyside. Ivso created a new CMS (content management system) website to promote their expanding business.
Client: Cobleys LLP
URL: www.easylaw.co.uk
During our initial meeting we explored exactly what our client wished to achieve with their site and within minutes we had established that their corporate identity was their top priority and that it was essential to get a clear & distinctive message across instantly to their existing and potential customers.
Cobleys LLP offer their clients six services so we wanted to communicate each one effectively, whilst retaining a user's interest & patience. Bearing these key issues in mind we identified our idea for a flash movie that both ‘shows & says’ it precisely and concisely.
As with all our websites user friendliness & clear and concise messages are essential for retaining a user’s interest - we design clean, light websites to facilitate that. Working with one of our copy writer's we produced godd strong copy that not only communicated about Easylaw's practice but would rate well for serach engine optimasation (SEO). The partners also wanted to able to update the site themselves so after installing a CMS (content management system) we trained a number of their staff how to quicky login and create webpages that were live in seconds.
Since its inception the website has generated a new breed of clients and is heavily relied upon for continued growth. Only last week Cobleys LLP initiated a new way of helping clients with their motoring offences by introducing a bespoke service that enables users to obtain essential information by the touch of a button 24/7 - click to view Easylaw's Motoring Offence form
Today the sites popularity continues to grow and generates fresh leads on a daily basis whilst retaining our client’s top priority, a strong corporate identity.
From the initial brief to going live took a period of five weeks.