“With the credit crunch now in full swing and the UK economy in recession it will become increasingly difficult for businesses to survive. During these times, MDs should be increasing their advertising spend to see themselves through the crisis...”
Don't take our word for it...
"The first reaction is to cut, cut, cut, and advertising is one of the first things to go," says Professor Peter Fader from the London School of Economics. "Research shows that companies that consistently advertise even during recessions perform better in the long run."
In the recession of 1981 and 1982 companies that continued to advertise during the time had sales of 256% greater than those that did not.
Which ones do you think survived?
So it's a fact - if you want your business to survive, and even thrive, in a recession - you can't cut back on business essentials like advertising. But there's a better way to attract new business than traditional forms of advertising - it's called improving your website.
Your website is by far the most efficient way to generate new business because it’s the first place potential clients go when they want to know more – what does your website say about you and can you afford to put it of any longer?